Cookie Policy
Last updated: June 2026
This Cookie Policy should be read alongside our Privacy Policy. It explains what cookies are, which ones we use, and how you can control them.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on return visits and store certain preferences or information. Cookies cannot run programmes or deliver viruses to your device.
Similar technologies — such as web beacons, pixels, and local storage — may be used for comparable purposes and are covered by this policy.
2. How We Use Cookies
We use cookies to:
- Ensure the Site functions correctly (strictly necessary)
- Understand how visitors navigate the Site so we can improve it (analytics)
- Remember your preferences (functional)
- Process enquiries submitted through our contact form (functional/CRM)
We do not currently use cookies for targeted advertising or retargeting. If this changes, we will update this policy and seek your consent where required.
3. Cookies We Use
Strictly Necessary
These cookies are required for the Site to function. They cannot be disabled without affecting core functionality. No consent is required under PECR for strictly necessary cookies.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
cookie_consent |
Adaptive MDC | Stores your cookie consent preferences | 12 months | Required |
session_id |
Adaptive MDC | Maintains your session state across pages | Session | Required |
Squarespace Analytics
This website is hosted on Squarespace, which sets its own analytics cookies to provide us with aggregated traffic data. These cookies help us understand page visits, referral sources, and general usage patterns. They are only set with your consent. Data is processed by Squarespace Inc. in the United States under standard contractual clauses. For more information, see Squarespace's Privacy Policy.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
ss_cvr |
Squarespace | Identifies unique visitors for analytics | 2 years | Analytics |
ss_cvr_v |
Squarespace | Visitor version tracking for analytics | 2 years | Analytics |
ss_cid |
Squarespace | Tracks visit session for analytics | Session | Analytics |
ss_cpvisit |
Squarespace | Records visit start time for session analytics | Session | Analytics |
HubSpot (Contact Form & CRM)
We use HubSpot to power our contact form and to manage enquiries submitted through the Site. When you submit a form, your data (name, email address, and message) is transmitted to HubSpot and stored in our CRM. HubSpot also sets cookies to track form interactions and prevent duplicate submissions. Data is processed by HubSpot Inc. in the United States under standard contractual clauses. For more information, see HubSpot's Privacy Policy.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
__hstc |
HubSpot | Main tracking cookie — records sessions and visit history | 13 months | Functional |
hubspotutk |
HubSpot | Identifies the visitor when a form is submitted; passed to HubSpot CRM | 13 months | Functional |
__hssc |
HubSpot | Tracks session activity to determine if a new session should be started | 30 minutes | Functional |
__hssrc |
HubSpot | Determines if a new session has been started by the visitor | Session | Functional |
4. Your Choices
When you first visit the Site, you will be presented with a cookie banner allowing you to accept or decline non-essential cookies. You can change your preferences at any time.
Browser controls
You can manage cookies through your browser settings. Most browsers allow you to:
- See which cookies have been set and delete them
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
Note that blocking all cookies may affect the functionality of this and other websites. For guidance on managing cookies in your browser, visit aboutcookies.org.
Opt out of analytics
You can opt out of Squarespace analytics by declining non-essential cookies in our cookie banner.
To opt out of HubSpot tracking, you can decline functional cookies in our cookie banner. Note that if you have submitted a contact form, your enquiry data will remain in our CRM. To request deletion, email connect@adaptivemdc.com.
5. Third-Party Data Sharing
When you interact with the Site, data may be shared with the following third parties:
- Squarespace Inc. — as our website host and analytics provider. Data is processed in the United States under standard contractual clauses.
- HubSpot Inc. — as our CRM and contact form processor. Enquiry data you submit is stored in HubSpot. Data is processed in the United States under standard contractual clauses.
6. Legal Basis
We operate in compliance with the Privacy and Electronic Communications Regulations 2003 (PECR) and UK GDPR. Strictly necessary cookies are used on the basis of our legitimate interest in operating the Site. All other cookies — including Squarespace analytics and HubSpot functional cookies — are used only with your explicit consent. Where data is transferred outside the UK, we ensure appropriate safeguards are in place.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or applicable law. The "Last updated" date at the top of this page shows when it was last revised.
8. Contact Us
If you have questions about our use of cookies, please contact us:
Adaptive MDC Ltd
4th Floor, 100 Fenchurch Street, London, EC3M 5JD
Email: connect@adaptivemdc.com