Privacy Policy

1. Who We Are

Adaptive MDC Ltd ("Adaptive MDC", "we", "us", "our") is an end-to-end modular data centre delivery partner. This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our website at www.adaptivemdc.com ("the Site") or contact us in connection with our services.

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

2.1 Information you provide directly

• Name, job title, company name, and email address when you complete our contact form or download gated content
• Enquiry type and message content submitted via the contact form
• Any other information you choose to include in correspondence with us

2.2 Information collected automatically

• IP address and general location data
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookie and tracking data (see our Cookie Policy)

2.3 Information from third parties

We may receive information about you if you interact with our LinkedIn company page or founders' profiles, to the extent permitted by LinkedIn's own privacy policy.

3. How We Use Your Data

We process your personal data on the following legal bases:

• Legitimate interests — to respond to enquiries, send relevant follow-up communications, improve the Site, and conduct business development activities
• Contract performance — to fulfil our obligations where you are an existing client or partner
• Consent — where you have opted in to marketing communications or accepted cookies
• Legal obligation — where we are required to retain or disclose data by law

Specifically, we use your data to:

• Respond to your enquiry and route it to the appropriate member of our team
• Provide gated content you have requested (e.g. white papers)
• Send follow-up communications relevant to your stated interest, where you have not opted out
• Improve and maintain the Site
• Comply with legal and regulatory obligations

4. Who We Share Data With

We do not sell your personal data. We may share it with:

• Service providers — third-party tools we use to operate the Site and manage communications (e.g. website hosting, email platforms, analytics). All processors are subject to appropriate data processing agreements.
• Professional advisers — solicitors, accountants, and insurers where necessary
• Regulatory authorities — where required by applicable law

5. International Transfers

Some of our service providers may process data outside the UK or European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses approved by the ICO.

6. Retention

We retain personal data only for as long as necessary for the purpose for which it was collected:

• Enquiry and contact form data: up to 3 years from last contact, unless you become a client
• Client and contractual data: 7 years from end of contract, in line with UK statutory requirements
• Website analytics data: as configured in our analytics platform (typically 26 months)

7. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — request deletion of your data where there is no legitimate reason to retain it
• Restriction — ask us to restrict processing in certain circumstances
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests
• Withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at hello@adaptivemdc.com. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is entirely secure.

9. Cookies

Our use of cookies is governed by our Cookie Policy, which forms part of this Privacy Policy.

10. Links to Third-Party Sites

Our Site may contain links to external websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies independently.

11. Children

Our Site is not directed at individuals under the age of 16. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Where changes are material, we will take reasonable steps to notify you.

13. Contact Us

For any questions or concerns about this Privacy Policy or how we handle your data, please contact: